YOUR STORY. YOUR BRAND. WITH SPORTS ID.
Sports ID Studio is the premier fractional Name, Image, and Likeness (NIL) branding studio dedicated to transforming the stories and ambitions of athletes, coaches, and athletic programs into powerful, profitable brands.Our mission is to empower sports professionals by crafting authentic, compelling narratives that resonate with audiences and open doors to new opportunities
THE FIRST FRACTIONAL NIL STUDIO
Your Brand. Built Right. In Just 6 Months.
Sports ID Studio is the first-of-its-kind fractional branding team built for athletic programs ready to lead in the NIL era — without adding another full-time job to their plate. We embed our creative systems, branding frameworks, and NIL expertise directly into your program to build a sustainable structure that empowers athletes and staff from within. In just six months, we’ll help you organize your internal resources, roll out personalized athlete brands, and launch a long-lasting content ecosystem designed to attract attention, opportunities, and impact.
At
Sports ID Studio, our team brings years of combined experience across branding, creative strategy, college athletics, and athlete development. We've worked at the intersection of sports and culture — and we understand the real gaps in today’s NIL ecosystem.
While the conversation around NIL has grown louder, the resources haven’t kept pace. Most programs lack the structure, support, and creative systems needed to help student-athletes build real, lasting brands. That’s where we come in. We don’t just believe in NIL — we believe in doing it right. Our approach goes beyond surface-level deals or one-off posts. We help programs build internal capacity, elevate storytelling, and create sustainable frameworks that serve athletes now and long after their playing days.
With our recent expansion into Sports ID Africa, we’re not just building brands — we’re building bridges between talent, opportunity, and global impact as well.
By partnering with Sports ID Studio, schools will position themselves for long-term success in athlete branding, sponsorship acquisition, and recruitment competitiveness. The outcomes will not only provide short-term gains, but will also create an infrastructure for future growth and sustainability.
WHAT ARE THE BENEFITS?
List of Services
-
A Market-Ready Brand System for Your Entire ProgramList Item 1
We build and organize your internal brand infrastructure — from athlete identities to overall program positioning — so your school is ready to compete and capitalize in the NIL space.
Structured and scalable NIL brand system
Personalized brand kits and content prompts for athletes
Elevated storytelling across all platforms
-
New Revenue + NIL OpportunitiesList Item 3
We position your athletes and school for meaningful NIL partnerships by creating clarity around their brand, purpose, and value — attracting the right companies, collectives, and supporters.
Clear NIL brand story for each athlete
Strategic brand placement and campaign ideas
New revenue pathways built on authenticity
-
Increased Exposure + Recruiting PowerList Item 2
By refining how your athletes and program show up online and in the media, we help you attract more attention from recruiters, brands, and fans alike — building momentum that benefits everyone.
Increased exposure and recruitment appeal
Stronger athlete visibility and program recognition
Sharper digital presence across platforms
-
Elite Support Without the OverheadList Item 4
You gain access to an experienced team of creatives, strategists, and NIL experts — without the need to hire in-house or overhaul your staff. We guide, you grow.
Creative and strategic support from day one
Full access to our studio's tools, systems, and people
Sustainable results with a light lift from your staff
MEET SOME OF OUR FORMER ATHLETES!
HOW TO GET STARTED?
Discovery Call
We start with a quick 30-minute call to learn more about your program, goals, and current NIL efforts. This helps us tailor the right plan for your unique needs.
Brand & Resource Audit
We’ll assess your existing content, internal resources, and athlete landscape to identify quick wins and long-term opportunities — all with minimal lift from your staff.
Activation & Rollout
Once aligned, we embed our fractional team, branding systems, and creative strategy into your program — launching your NIL journey within weeks and delivering long-term structure in six months.
Let’s talk!
Have a question or comment?
Let us know.
Email us:
aramsey@sportsidstudio.com or aelder@sportsidstudio.com
You can also find us here:
